Inside | Real news, curated by real humans
Inside VR & AR

Inside VR & AR (Feb 19th, 2019)

1. 'The Angry River' explores a new side of immersive storytelling. Director Armen Perian, who won the Young Director's award in Cannes last year for this interactive film piece, says that “By using eye-tracking technology, the film determines which character you’re most interested in, then dynamically edits itself to align with that character’s point of view.”- FORBES

  • Email gray
  • Permalink gray

2. Varjo, a start-up from Finland, launched a Virtual Reality Headset which promises to deliver experiences in 'human eye" resolution. Priced at $5,995 the Varjo VR-1 is targeted at the enterprise market and boasts a resolution of 60 pixels per degree - 20 times higher than other devices currently on the market. Industry take-up of immersive technology is booming as use cases proliferate across a variety of sectors. With the pace of consumer adoption of VR somewhat slower than predicted, many companies are pivoting towards B2B, according to Varjo CEO Niko Eiden. "The consumer market hasn't yet picked up as it was anticipated. On the professional side it's the complete opposite." - CNBC 

  • Email gray
  • Permalink gray

3.  A museum in California is educating the public on the science and history behind 3D technology. This is, in fact, an art form that dates back to the 1830s, according to 3-D Space's director Eric Kurland: “I love how it’s all come full circle," he says "It’s fun to see that we are using Victorian technology with computers now.”  Their current exhibit “No Glasses Required” features historical 20th-century items such as autostereoscopic displays, holograms, and lenticulars as well as some of the latest in computer-generated displays and will run until April  - LOS ANGELES DAILY NEWS

  • Email gray
  • Permalink gray

4. Over 6,500 developers applied to Magic Leap's grant program. The company promised resources and up to $500,000 cash to small studios looking to develop apps for the Mixed Reality holographic device. The response from the dev community has been higher than expected according to Magic Leap's Chief Content Officer, Rio Caraeff, who acknowledged that there was scope for improving communication going forward as some applicants were frustrated not knowing whether their applications had been successful. - UPLOADVR

  • Email gray
  • Permalink gray

5. Movable Ink is a start-up using augmented reality to make marketing emails more interesting, and give businesses an easy way to generate AR content without high dev costs. - TECH CRUNCH

6. Mixed Reality support added to Chrome Canary. This means that users using Windows Mixed Reality headsets such as the Samsung Odyssey will be able to browse the Internet using the web VR standard. - WINDOWS CENTRAL

7. Lowe's will let customers try out their power tools in Virtual Reality. The company's Holoroom Test Drive promises to give lay users a real feel for handling bulky and dangerous gear such as Chainsaws. As FastCo reporter Mark Wilson asks, "what could possibly go wrong?" - FAST COMPANY 

8. In this recent report, Senior Analyst Paul Miller outlines use cases where immersive technologies bring real value to industry. FORRESTER RESEARCH

9.  Microsoft continues to push the concept of Mixed Reality as the next evolution in personal computing which will replace screen-based devices.  As its inventor Alex Kipman said, “smartphones are already dead, but people just don’t know it.” - WINDOWS CENTRAL 

10. Engineers from the University of British Columbia and the University of Saskatchewan created a spherical display that they claim delivers a better Virtual Reality experience where two users can look at the same 3D image with no distortion. - SKY NEWS

  • Email gray
  • Permalink gray

This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio

 

Editing team: Susmita Baral (editor at Inside, recent bylines in NatGeo, Teen Vogue, and Quartz. Runs the biggest mac and cheese account on Instagram).

  • Email gray

Subscribe to Inside VR & AR

MORE NEWSLETTERS

News, people, culture, events and the trends shaping the Bay area

Inside San Francisco

News, people, culture, events and the trends shaping the Bay area

DAILY
News, people, culture, events and the trends shaping the Bay area

Inside San Francisco

DAILY

SUBSCRIBED!

Share via

A hand-picked selection of products, deals, and ways to save money.

Inside Deals

A hand-picked selection of products, deals, and ways to save money.

DAILY
A hand-picked selection of products, deals, and ways to save money.

Inside Deals

DAILY

SUBSCRIBED!

Share via

A concise presentation of the world's most important, interesting news

Inside Daily Brief

A concise presentation of the world's most important, interesting news

DAILY
A concise presentation of the world's most important, interesting news

Inside Daily Brief

DAILY

SUBSCRIBED!

Share via

Financial, legislative, agricultural, and all the other most important news about the cannabis industry

Inside Cannabis

Financial, legislative, agricultural, and all the other most important news about the cannabis industry

DAILY
Financial, legislative, agricultural, and all the other most important news about the cannabis industry

Inside Cannabis

DAILY

SUBSCRIBED!

Share via