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Inside AR

Inside AR (Feb 20th, 2019)

1. Australian researchers have received $520,000 grand to develop VR tools that will help advance cancer research and treatment. The Sony Foundation Australia and cancer charity Tour de Cure will fund a project to provide young cancer patients with virtual psychologists and cognitive pain management therapies, while another will create 3D representations of tumors that researchers can interact with using hand gestures. “The platform will allow researchers to more easily find and interactively explore dynamic molecular events relevant to the cancer in either individual patients, or in groups of patients,” explains Professor Sean O’Donoghue at the Garvan Institute of Medial Research. -  CIO

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2. Try-before-you-buy Augmented Reality is already a hit with big brands, but it can also help boost small and mid-sized businesses. From seeing how furniture will look in their home to virtually trying on clothes, make-up, glasses and jewelry, brands like Amazon, Ikea and Macy’s have been experimenting with immersive tech for a while . What start-ups like NexTech want to do now is to make this accessible to smaller retailers too. "There are thousands of small to midsize retailers that don't have budgets or technical know-how to develop the AR technology in-house that could significantly boost sales by implementing such a technology," says NexTech CEO Evan Gappelberg. - ZDNET

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3. The airline industry continues to explore different uses of immersive technology to improve passenger experience and increase efficiency and profits. Iberia will be piloting the use of VR headsets to deliver inflight entertainment this summer and start-ups have even developed therapeutic content to help passengers relax during long-haul flights. Now Quantas has announced it will use VR to visualize the design of its newest airport lounges. Industrial designer in charge of the project, David Caon, commented that “Virtual reality brings the 2D drawings and photos to life, and for this project in particular, it has sped up the consultation process between our design team and Qantas.” - TRAVEL WEEKLY

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4. Mixed Reality platforms are attracting more business interest, but their success depends on luring developers. One of the earliest HoloLens partners, Portland-based Object Theory, talks about why they’re betting on Microsoft but not ruling out Magic Leap just yet. -  UPLOADVR 

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5. Victoria Chang, director of HTC VIVE Arts, talks about how immersive technologies will shape the way we interact with the visual arts and experience our world in years to come.  - HARPERS BAZAAR

6. “VR and AR aren’t future techs: they’re right now technology. They’ve quietly transformed workforce education.” Tristan Greene argues in this round-up of the current state of immersive tech, which goes well beyond gaming.  – THE NEXT WEB  

7. A recent report reveals that Microsoft has stopped incentivizing sales of its Mixed Reality partner headsets. This has prompted speculation of a shift in the company’s hardware strategy. - TECH RADAR

8. The Sundance Film Festival this year showcased a broad selection of immersive works. This article gives a brief round-up of Augmented and Virtual reality pieces that explore the idea of space, race and community in innovative ways. - ARCHITECTS NEWSPAPER

9. A start-up called GIBLIB is letting anyone experience what it’s like to be in an operating room. Medical students, surgeons looking to improve their technique, and the anatomically curious can access content from top specialists at Cedars-Sinai and Stanford Children’s Hospital via the Oculus headset.  - MEDGADGET

10. Ahead of the Oscars this weekend, this article takes a look at the AI engine which helped bring the Virtual Reality world of Ready Player One to the silver screen. -  DIGITAL TRENDS

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This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio

 

Editing team: Susmita Baral (editor at Inside, recent bylines in NatGeo, Teen Vogue, and Quartz. Runs the biggest mac and cheese account on Instagram).

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