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Inside VR & AR

Inside VR & AR (Mar 8th, 2019)

1. Apple is rumored to release Augmented Reality headset next year. A note to investors from analyst Ming-Chi Kuo (considered a highly trusted source on all things apple) was leaked today which says that Apple will start producing an AR headset as early as Q4 2019. The device is expected to rely heavily on the iPhone as opposed to being self-contained like the Microsoft HoloLens. Senior TC Writer Romain Dillet speculates that with the overhaul of Apple Maps, mapping and navigation features will also play an important part in the rollout. – TECHCRUNCH

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2. Tribeca Film Festival announced its 2019 Immersive Arcade line-up. Since 2012 the event has featured interactive programming, but this year’s XR Arcade will feature world premieres of several highly anticipated experiences. The festival takes place in New York from April 24 to May 5 and features a competitive category called ‘Storyscapes,’ which aims to explore the current state of immersive technologies in creative storytelling. – FORBES

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3. Google revealed how it anchors its ARCore features. In a blog post published today, engineers at the company’s AI Research Division detailed the challenges of anchoring virtual content accurately and in real time to the physical world. The technology underpins features such as animated masks, hats, and glasses used on apps such as YouTube Stories. – VENTUREBEAT

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4. SXSW kicks off today, and it’s bringing a wealth of immersive tech to Texas. The annual technology festival which opens in Austin will feature a number of verticals, workshops, meetups, exhibits, and speakers dedicated to exploring and discussing VR/AR/MR/XR. – THE DAILY TEXAN

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5. Nissan is incorporating HaptX gloves and VR in its design process. Immersive technologies could allow automakers to bypass costly and time-consuming traditional design methods such as building full-scale clay models – DIGITAL TRENDS

6. Startups are already developing creative content for the new HoloLens. Sophie Chahara delves into how Microsoft’s Mixed Reality Headset compares to others such as Magic Leap, and looks at some of the non-enterprise use cases starting to emerge. –WIRED

7. First reviews of the Virtual Reality T-Rex experience opening this week at the American Museum of Natural History have been positive, with people reportedly reacting physically to the interactive VR dinosaurs. – THE TELEGRAPH

8. The Oculus Rift VR headset has been withdrawn from the websites several major electronics retailers, supporting rumors  that the company is preparing to announce an upgrade to the device. – VARIETY

9. Zero Latency announced a next-generation VR platform. The company (which currently operates 29 VR in 18 countries) claims this will increase the quality of its experiences and drastically cut the costs of its warehouse-scale packages from $350,000 USD $199,000 USD on average. – VRSCOUT

10. Young entrepreneurs weigh in on what practical immersive tech innovations they would most like to see hit the market in 2019. –THE NEXT WEB

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This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio

Editing team: Kim Lyons (managing editor at Inside, a Pittsburgh-based journalist with recent bylines in the NYTimes and Columbia Journalism Review.) and Susmita Baral (senior editor at Inside, recent bylines in NatGeo, Teen Vogue, and Quartz. Runs the biggest mac and cheese account on Instagram).

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