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Inside AR (Mar 11th, 2019)

1. Apple and Microsoft might be set to clash on Augmented Reality. With Apple rumored to be launching an Augmented Reality wearable device as early as next year, many wonder whether Microsoft’s early dominance in the AR space might soon come under threat. – ZDNET

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2.  Tactical Haptics will be bringing their production-ready design to Game Developers Conference.  After running a failed Kickstarter campaign in 2013, the company perfected its motion-tracked VR controllers that replicate the shift in weight and pressure you feel when moving or picking up objects in the real world. A recent report estimates that the global haptics market could be worth 18800 million US$ by the end of 2025, and Tactical Haptics are hoping to attract partners at GDC 2019 which opens on March 18 in San Francisco. – UPLOADVR

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3.  South by Southwest Interactive is showcasing a broad range of immersive tech. SXSW attendees can experience over 25 projects, from a diversity of international producers varying from 5 to 40 minutes in duration, as well as a range of apps and use cases from companies like Bose and Magic Leap. – AUSTIN CHRONICLE

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4. Pop musician Bugsy partnered with Making360 to create a challenging VR experience for her latest single. The song's video claims to  “stand as a defensive towards catcalling and an awakening for women to band together and attack insincerity brought on by misogyny head on.” – VRSCOUT

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5. Valve’s Principal Experimental Psychologist, Mike Ambinder will present his research on brain-computer interfaces (BCI) at GDC 2019. Although still at conceptual stage, this latest research could eventually prove pivotal for immersive technology design, providing a direct and natural communication interface between humans and machines via neural input/output. – ROAD TO VR

6. 5G infrastructure will be crucial for scaling of the immersive market. The core problem that technologies such as VR and AR face is fitting enough computing power onto wearable headsets, which could be solved by running complex processing tasks via cloud computing. – MOTLEY FOOL

7. HBO and Snapchat unveiled new AR experience to promote Game of Thrones at SXSW. Snapchat’s AR marker tech was used to digitally splatter various banners outside the conference venue with blood. – ADWEEK

8. The new CERN app simulates the creation of the universe in Augmented Reality. The Big Bang AR proved popular with users who enthused on social media that "the universe was formed in my kitchen today. A few billion years passed too." – CNET

9. Composer Winifred Philips writes a very well-researched article on the role of music in creating better immersive experiences. In advance of her talks at the Library of Congress and GDC she explores How Music Enhances Virtual Presence – GAMASUTRA

10. AR is blurring the distinction between memory and place. Chris McAlorum argues in this thought-provoking piece that explores the “underlying magic” that is anchored in a particular place, and how heuristic design principles can use the 'locale' to amplify and celebrate the universal rhythms and grandeur of ordinary life. VENTUREBEAT

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This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio

Editing team: Kim Lyons (managing editor at Inside, a Pittsburgh-based journalist with recent bylines in the NYTimes and Columbia Journalism Review.) and Susmita Baral (senior editor at Inside, recent bylines in NatGeo, Teen Vogue, and Quartz. Runs the biggest mac and cheese account on Instagram).

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