Inside | Real news, curated by real humans
Inside VR & AR

Inside VR & AR (Mar 14th, 2019)

1. Facebook is developing a new Virtual Reality platform featuring life-like avatars. Reporters were invited to have a preview of the process which involves capturing a user's face from a multitude of different angles with 180 cameras. The reason behind the elaborate setup - which scans 180 gigabytes of data per second and requires 500 lights -  is to understand exactly how you look from every different viewpoint, explains Yaser Sheikh, who directs the Facebook reality lab in Pittsburgh. There are, however, concerns regarding how this incredibly granular level of personal data could be used by Facebook in light of recent privacy scandals. – WIRED

  • Email gray
  • Permalink gray

2. Dior is the latest brand to allow potential customers to try its product before buying, making its sunglasses available for AR sampling. Consumers following Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands, similarly to what brands such as Warby Parker and Ray-Ban have offered. The fashion brand's "Kaleidoscope" experience was launched at Paris fashion week at the end of February and has since generated more than 2.6 million impressions via Instagram. Previously, Dior had launched a similar experience using Facebook's AR camera in collaboration with Creative agency The Mill, which has also built the new Instagram AR filter. – NEXT REALITY

  • Email gray
  • Permalink gray

3. Virtual Reality could help diagnose early-stage Alzheimer's disease. A trial conducted by researchers at the University of Cambridge tracked 100 patients’ virtual movements to help identify those exhibiting early signs of Alzheimer’s. They had to follow a path in a virtual environment and then trace their footsteps back to the starting point without the help of any markers.“We found that people with memory due to Alzheimer’s disease do very poorly on this test by comparison to people who have memory impairment not due to Alzheimer’s,” lead researcher Dr. Dennis Chan said. – CBS PHILADELPHIA

  • Email gray
  • Permalink gray

4. Insta360 has released its new immersive camera. Retailing at under $500, the Insta360 EVO follows an industry trend for prosumer convertible 180/360 cameras – such as the Vuze XR camera and Kandao Qoocam – which are making immersive content production accessible to more creators. This camera can capture both 3D 180-degree content (VR180) and 360-degree 2D content at resolutions of 5.7K for videos and 18 MP for photos. There is also a dedicated app which allows creators to playback and transfer content wirelessly to supported headsets such as the Oculus Go, HTC VIVE Focus and Samsung Gear VR. – IMMERSIVE SHOOTER

  • Email gray
  • Permalink gray

 5. Jessica Brillhart’s SWSW keynote outlined the complex possibilities and challenges of storytelling in a new medium. “Immersive cannot be contained. What we should fear the most isn’t disruption, it’s thinking things will always stay the same,” she told audiences in Austin on Tuesday. – STATESMAN

6. At the annual conference of the Market Research Society industry leaders discussed how augmented reality is a boon for researchers, giving them a less expensive and much more effective way to A-B test customer engagement with advertising content. – RESEARCH LIVE

7. Paramount will release multi-sensory "Pet Sematary" horror experience. The 4DX experience will accompany the release of the movie remake based on Stephen King’s classic due later this year. – BLOODY DISGUSTING

8. Nissan is developing plans for a three-dimensional AR co-driver capable of answering questions and providing information on road conditions and journey planning.  The cloud-based system combines data from the car's sensors with mapping and other information, presenting it either as a 3D map projected inside the car, or as a co-driver sitting next to you. – TECH RADAR

9. After first appearing at the Louisiana Museum of Modern Art in 2018, To the Moon now makes its Asia debut In Hong Kong from March 29 to March 31. American artist Laurie Anderson – who was the first artist in residence at NASA – collaborated with Taiwanese new media artist Hsin-Chien Huang to create the VR artwork which celebrates the 50th anniversary of the moon landing. – VRSCOUT

10. SXSW attendees are invited to take stock of their unconscious bias at a Virtual Reality installation. People had the chance to "Check their Blind Spots" through different experiences meant to challenge the way they looked at certain situations and people. The experience is mobile, and the "bias bus" will continue its nationwide tour after SXSW. – KVUE

  • Email gray
  • Permalink gray

This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio

 

Editing team: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside); Susmita Baral (senior editor at Inside, who runs the biggest mac and cheese account on Instagram); and David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).

  • Email gray

Subscribe to Inside VR & AR