Inside | Real news, curated by real humans
Inside AR

Inside AR (Jun 7th, 2019)

Is it Friday again? Time flies, especially when the weather turns sunny! Hopefully, today's newsletter provides some nice reading material to be enjoyed over the weekend. A gentle reminder that if you do like this newsletter, please forward to your friends/colleagues/social media circle and ask them to to subscribe.  Feedback on any of the news and features is also very welcome, just hit reply or email alice.bonasio@inside.com— Alice Bonasio

  • Email gray
  • Permalink gray

1.HTC launched the Vive Pro Eye in the North American market with a substantially discounted price tag. The new device features advance eye tracking powered by Tobii, which enables foveated rendering. Users can also navigate menus, select items, and trigger animations just by directing their gaze. The HMD has been available for over a month in Europe and Asia, but it is significantly more expensive there. North American customers ordering the Vive Pro Starter Kit will pay $1,599 as opposed to the $1,925 the company is currently charging its European customers. –  THE NEXT WEB

  • Email gray
  • Permalink gray

2. As Apple continues to push augmented reality, Jefferson Graham talks to developers about what they really think of the current state of the technology.  The consensus that emerges from his informal polling at WWDC is that AR has potential, but it faces a tough road ahead as it searches for its elusive "killer app." Developers say that Apple's introduction of software tools back in 2017 was rushed, and although the new ARKit 3 tools announced this week open a lot of possibilities, many are still waiting for it to become more mainstream. – USA TODAY

  • Email gray
  • Permalink gray

3. – Follow Friday - Mária Rakušanová  

If you're after interesting immersive experiences, Mária is probably the right person to find them for you. Her job as curator of London's Raindance Film Festival involves trawling through content in every format and theme imaginable (last year the festival received over 500 submissions from all over the world, from which she shortlisted 33). In the past few years since she took the job as curator of the festival's immersive showcase, it has grown from a rather modest arcade in 2016 to a sold-out vertical with its own coveted set of awards.  She also has a day job as Platform Partnerships and Content Acquisition Lead at HTC Vive so it is safe to say that she is very much plugged into the industry as well as the artistic side of VR. Follow her @MariaRaindance


 

  • Email gray
  • Permalink gray

4. The Season 5 opener of Black Mirror features an unusual affair playing out in VR. In "Striking Vipers" which premiered this week on Netflix, two friends who haven't seen each other in 11 years end up having an affair in a VR version of the game they used to play together in college. In addition to Charlie Brooker's usual dystopian twists and turns, the show also offers a wealth of Easter eggs referring back to previous episodes that explored the dark side of immersive technology. – NY POST

  • Email gray
  • Permalink gray

5. The Oculus Quest has become an Amazon best-seller. Two weeks after launching, Facebook's standalone wireless VR headset seems to have exceeded consumer expectations, with newbies and seasoned gamers alike leaving over 160 positive (four- to five-star) reviews on the site.– ENTERTAINMENT WEEKLY

6. The Interactive Advertising Bureau (IAB) has released a playbook for marketers considering integrating AR into their strategies. The resource examines a number of marketing applications for AR, from social platforms and search to retail and gaming, detailing several specific use cases for AR-enabled ad units, app sponsorship and sponsored content. According to the playbook, AR is expected to reach one billion users by 2020 with an expected ad spend of $2.6 billion by 2022. – MARTECH TODAY

7.  A number of oil firms have adopted AR technology, with the goal of preventing future oil spills. Chevron, British Petroleum (BP) and Baker Hughes are among the companies using smart glasses powered by a software platform developed by the Israeli company Fieldbit. The technology is used by field service technicians to identify and fix issues. – THE MEDIA LINE

8. A fleet of AR-enabled autonomous “roboats” could collect garbage, transport goods and people, and self-assemble into floating structures in Amsterdam’s canals. The City of Amsterdam has partnered with MIT on the project to develop a fleet of robotic boats which uses AR tags to enable them to detect and compute their precise 3-D position and orientation. – MIT NEWS

9. A not-for-profit organization has created a virtual reality experience for Canadians to learn about the Normandy landings. In commemoration of the 75th anniversary of D-Day, Valour Canada launched a project named Juno 75VR, which allows users to tour the French war theater through virtual reality while learning about Canadian soldiers, sailors and airmen through photos, videos, interviews, war art and other items.  – CALGARY HERALD

10. To promote the latest X-Men film, which comes out today, Snapchat launched an AR filter that gives you mutant powers. When you raise your hands, the experience triggers a simulation of the flaming aura and possessed eyes of the Dark Phoenix, played by Sophie Turner from "Game of Thrones". Fans also can buy tickets for the movie directly on the app via Snapchat's Shoppable AR platform. – NEXT REALITY

  • Email gray
  • Permalink gray

This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio

 

Editing team: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside) and David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).

  • Email gray

Subscribe to Inside AR