Leen Segers is the founder and CEO of LucidWeb—a VR and AR startup based in Brussels which is working to make immersive content more accessible.
In the last decade, Leen has worked with various startups in the consumer media and tech space, but she immediately fell in love with VR when she tried it for the first time in 2015. She believes that the future of mobile video lies within virtual and augmented reality which should be available on the devices we already have — meaning mobile and desktop — to trigger, educate and guide viewers better in the upcoming device shift to wearables or HMDs.
In 2016, Leen founded “Women in Immersive Tech Europe (WiiT)”—an initiative for women working in VR and AR in Europe, to create connections and opportunities that will convince them to stay in the industry and help them thrive. “Women have always been early pioneers, we were strongly represented in the early times of cinema and computing and something very similar is happening now in VR and AR,” she says.
According to Leen, immersive content being produced and shown at festivals like Tribeca and Sundance is impressive but it often stays limited to festival goers and gamers, as there are distribution issues and the industry is still very niche and elitist. She believes the shift towards spatial computing is coming, however, much as the first device shift happened in 2007 and 2008 when lots of websites designed for desktop computers had to create mobile websites. She believes that WebVR and WebAR platforms like the one she's building will bring about the next wave that will take us from 2D flat websites to 3D interactive immersive experiences.
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