Ford developing virtual showroom | Inside XR - March, 30th 2017 | Inside.com

Inside XR (Mar 30th, 2017)

Ford developing virtual showroom

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Ford is working on a system combining AR and VR that could turn potential customers' homes into virtual showrooms. If successful, the idea could cast doubt on the traditional notion of retail space for car dealers. Jeffrey Nowak, head of Ford's global digital experience division, says, “It really is a blank canvas. It is easy to imagine that someone who wants to buy an SUV could experience taking that car for a test drive over desert dunes without leaving the comfort of their home." However, Amko Leenarts, head of global interior design operations for the company, seemed to imply that the physical experience of real test driving is essential: “From the moment you get in, you form connections with the smell, the feel of the surfaces, or the sound of the car door closing and it’s very powerful." – AM ONLINE


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