Inside XR - May 15th, 2019

Inside XR (May 15th, 2019)

Lenovo’s Headset Will Compete with HoloLens / Top Hiring Companies in Immersive Tech / VR Framing the Perfect Shot

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1. Lenovo’s new ThinkReality A6 augmented reality headset will compete with the HoloLens. Jon Martindale believes the company is aiming to take market share from Microsoft in the enterprise Mixed Reality space.ThinkReality offers 1080p (per eye) visuals but in spite of being Android-based the system is said to be entirely hardware, cloud, and environment agnostic, which should enable a broad range of AR content. There is currently no set price or release date for the HMD but it is expected soon. – DIGITAL TRENDS

2. AT&T continues to support Magic Leap with a streaming app. Even though the company has been losing subscribers with its DirecTV Now internet service it has now announced an experimental version of the streaming app for Magic Leap. The fact that AT&T is an investor in the company might be a factor, as it is also the exclusive U.S. wireless distributor of Magic Leap’s products. Perhaps the company hopes that initiatives such as these will eventually help to jump-start the consumer market for mixed reality. – VARIETY

3. By the Numbers 

New data from job site Indeed shows that the share of job postings per million for augmented reality and virtual reality increased by 21.86% in 2018. Indeed analyzed data from its job site from February 2018 to February 2019 to determine which companies had the highest share of job postings for AR/VR roles. The list shows – in order from highest to lowest – the companies with most AR/VR job postings:

  1. Metaverse Entertainment
  2. VR 360 Adventures
  3. Cinemark
  4. Google
  5. PTC
  6. MetaOption
  7. Applied Research Associates
  8. TAG
  9. Facebook


4. Filmmakers are increasingly using immersive technology to help them plan and frame shots. Much as Jon Favreau used virtual reality to immerse himself and his cast and crew in the settings of The Lion King, many filmmakers are embracing the advantages being able to realistically visualize and dynamically change the mise en scène.  Andrew Rosenblum tests out one such new tool developed by Technicolor and allows film directors to instantly see what a scene will look like with computer-generated imagery added in.– NEW SCIENTIST

5.  Philip Rosedale shares his top predictions for the future of immersive technology. He says the mapping of the real world will enable us to create persistent AR alternative universes, and that enhancing real-time connectivity in VR/AR - enabled by 5G -  will transform the communication methods of tomorrow. –  SINGULARITY HUB

6.  Architects and construction companies are using VR and AR to gain the upper-hand on competitors while attracting new customers. These technologies are transcending the building market as they allow users to digitally experience a space before transforming it—saving time and money.  – BUILDINGS.COM

7.  Cameron Sherrill gives an overview of VR gaming headsets currently available on the market, ranging from $80 to $1,400, from cardboard to state-of-the-art technology. – ESQUIRE

8.  While many of the current VR apps for musicians verge on being amusing toys, some offer significant advantages for their creative workflow. Adam Crute provides a review of some of the most useful immersive tools for music creators, such as LyraVR, which places you in a virtual environment with a palette of samples, sounds and instruments along with various controllers. – MUSIC TECH

9. John Pickavance argues that although it is reasonable to approach VR with a degree of skepticism, the concrete use cases justify the fact that psychologists such as himself are very much excited by its possibilities.   – THE CONVERSATION

10. Companies such as Audi are now using VR as an integral part of the design process. With new high-quality headsets and software, the vision of full, dynamic and collaborative 3D design is coming to fruition in practice.– BBC NEWS

This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio


Editing team: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside); Susmita Baral (senior editor at Inside, who runs the biggest mac and cheese account on Instagram); and David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).

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