Inside XR - August 30th, 2019

Inside XR (Aug 30th, 2019)

HoloLens 2 September Release / Snapchat Lens Studio / Iron Man AR Helmet

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1., an Augmented Reality company developing world-mapping computer vision has exited its beta. The San Francisco-based start-up will offer a pay-as-you-go subscription ranging from $20-$50 per app for developers, based on the number of map download calls that users prompt. The platform was previously limited to iOS, but now there is a also private beta support for Android phones and lightweight AR headsets. The company plans to support all ARCore devices running Snapdragon 845 chips or newer. – TECHCRUNCH

2. The HoloLens 2 will reportedly start shipping in September 2019. Microsoft's flagship Mixed Reality device was first unveiled to the press at Mobile World Congress (MWC) in Barcelona earlier this year, and is aimed primarily at enterprise customers at this stage. Microsoft’s Greg Sullivan said at the time that the consumer journey as far as that HMD was concerned, consumer adoption was probably years away, although the company firmly believes we're headed in that direction. – UPLOADVR

3. Follow Friday:  Amber Osborne

Amber Osborne is a VR veteran and Chief Marketing Officer at Dogs Head Simulations, the company behind social immersive platform rumii (@rumiiVR ) which aims to enable 3D collaboration for users across the globe. And that drive towards community building is what makes Amber's Twitter feed worth following, as she's plugged in and engaging with users from all over  the world to have the important conversations around immersive technologies. Follow her ay @MissDestructo.

4. London-based AR company Scape has released a teaser for its upcoming massively multiplayer Augmented Reality game. "Holoscape" is a mobile AR game currently in beta testing with no set release date, but the footage released is getting punters excited. This is because there is not only great entertainment potential in the proposition - think "Pokemon GO" - but also because Scape is showing how its spatial recognition mapping can integrate IoT and AI with AR in a scalable way, thus opening limitless possibilities for the technology.– AR POST

5. Snaptchat has updated its Lens Studio with 6 new templates and 14 additional landmarks. Lens Studio 2.1 is free to download now on PC and Mac, and includes AR filters for the U.S. Capitol Building in Washington, D.C., Flatiron Building in New York City and Buckingham Palace in London. Other features include Countdown,  Makeup and  Skeletal. – IMMERSIVE SHOOTER

6. Hypergiant Industries unveiled a prototype for an Iron Man-style Augmented Reality helmet. Dubbed "Project Orion," the device features 5K resolution and 200-degree field of vision, and could be used by firefighters and rescue teams.  “In times of stress and when lives are on the line, more data is not helpful. What is most helpful is decision-quality integrated information presented at the right place, at the right time," says Lance Lord, a retired four-star general who sits on the company's advisory board alongside Bill Nye and astronaut Andy Allen. – INVERSE

7. Oculus CTO John Carmack lays out his vision for the future of Virtual and Augmented Reality.  In an interview with popular podcaster and VR nerd Joe Rogan, Carmack was critical of Magic Leap and HoloLens, but generally optimistic about the future of AR, although he emphasized the need for practical use cases and hardware that users are happy to use for extensive periods of time.  "The world we want to be in is one where AR smartglasses are something you put on and it's essentially a part of you. I want something where I roll out of bed and instead of grabbing my normal see-through glasses, I grab my augmented reality glasses and then they do something useful for me for 16 hours. Two hours is not enough," he says.– NEXT REALITY

8. To mark its 100th season, the National Football League has partnered with Snap to create a special AR lens. At next Thursday's game between the Chicago Bears and the Green Bay Packers, users in the Greater Chicago area will have access to a new Snapchat Lens that uses Marker technology to turn any 2D NFL 100 logo into an AR reel featuring highlights from previous showdowns between the two teams. Blake Stuchin, NFL’s Vice President of Digital Media Business Development, hopes to expand the AR Lens to cover additional content such as Super Bowl rematches as well as recaps of infamous rivalries. – VRSCOUT

9. Augmented Reality educational toys are becoming more popular. Concerns about children having too much screen time are prompting parents to seek out toys which blend physical objects and traditional play with educational content and digital elements. This article outlines some interesting choices such as the AstroReality Lunar Pro, a 3D-printed, hand-painted model of the moon which, paired with an AR app, lets you explore its surface in great detail. Or they can play doctor with a cute teddy bear named Parker, curing him of all sorts of ailments like stomach bugs and fever. – POPULAR SCIENCE

10. Three recommended AR stocks to invest in. With the Augmented Reality market projected to grow to an $85 billion worth by 2025, companies such as Autodesk (NASDAQ: ADSK), Lumentum Holdings (NASDAQ: LITE), and Apple (NASDAQ: AAPL) are looking like attractive bets for investors. – YAHOO FINANCE

This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio


Editor: David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).

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