@TechWireAsia @SoumikRoy | Inside XR - December, 11th 2019

Inside XR (Dec 11th, 2019)

@TechWireAsia @SoumikRoy

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6. Scandinavian retailer Carlings worked with Instagram to add Augmented Reality features to its ‘Last Statement’ clothing line. The white tee-shirts, which are available to ship globally priced at EUR 40 (US$44), feature a simple logo that can be brought to life with Instagram AR filters. The AR filters are developed in partnership with Facebook through its exclusive AR Spark kit. All profits are intended to go to charity WaterAid. Made of sustainably produced BCI-certified cotton, the AR filters and messaging that the tee-also revolves around saving the planet from global warming.– TECHWIRE ASIA

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