#BAFTAs @charlieteather @GlamourMagUK | Inside XR - February, 3rd 2020 | Inside.com

Inside XR (Feb 3rd, 2020)

#BAFTAs @charlieteather @GlamourMagUK

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1. British television and radio presenter Maya Jama wore a sustainable Augmented Reality dress to the BAFTA (British Academy of Film and Television Arts) awards ceremony in London, England. Irish designer Richard Malone spoke to Glamour UK's fashion editor Charlie Teather about the process of creating the couture dress from ethically sourced fabric including recycled, regenerative ocean waste, recycled wool, and wadding from ex-factory waste. The creation transformed digitally as it sensed the movement of the 18 sensor bulbs sewn into the fabric; it turned into an entirely different dress when viewed through a 5G smartphone (the mobile carrier EE was a sponsor of the event) or the giant screen set up for that purpose on the red carpet of the Royal Albert Hall. Although she later changed into a different gown for the afterparty, Jama said she felt like an "electric cinderella." Meanwhile, Malone called the use of AR in fashion an exciting step forward, adding that "it could be such a sustainable way of creating a more inclusive experience for people who can't make the event and feels totally egalitarian."  – GLAMOUR

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