Inside XR - February 3rd, 2020 |

Inside XR (Feb 3rd, 2020)

Augmented Reality 5G Dress at the BAFTAs / Immersive Pantone Color Installation to Open in New York / Mixed Reality Music Videos

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1. British television and radio presenter Maya Jama wore a sustainable Augmented Reality dress to the BAFTA (British Academy of Film and Television Arts) awards ceremony in London, England. Irish designer Richard Malone spoke to Glamour UK's fashion editor Charlie Teather about the process of creating the couture dress from ethically sourced fabric including recycled, regenerative ocean waste, recycled wool, and wadding from ex-factory waste. The creation transformed digitally as it sensed the movement of the 18 sensor bulbs sewn into the fabric; it turned into an entirely different dress when viewed through a 5G smartphone (the mobile carrier EE was a sponsor of the event) or the giant screen set up for that purpose on the red carpet of the Royal Albert Hall. Although she later changed into a different gown for the afterparty, Jama said she felt like an "electric cinderella." Meanwhile, Malone called the use of AR in fashion an exciting step forward, adding that "it could be such a sustainable way of creating a more inclusive experience for people who can't make the event and feels totally egalitarian."  – GLAMOUR

2. An Immersive art installation celebrating Pantone's 2020 color of the year "Classic Blue" will open during New York Fashion Week. From February 5-23, visitors to ARTECHOUSE NYC in Chelsea Market will be able to experience the exhibit called "Submerge." The multisensory installation was produced in collaboration with Pantone, which since 2000 has selected a color to embody the zeitgeist of the coming year. “Just as musicians use the notes to evoke feelings, we as artists use color to affect the psyche and elicit powerful emotions,” ARTECHOUSE Chief Creative Officer Sandro Kereselidze explained. The experience, he adds,  uses immersive technology to allow visitors to not only visually take in the color, but feel it all around them. Tickets range from $17-24 and can be reserved in advance at ​the official ARTECHOUSE NYC website. – FORBES

3. Italian developer MixedBag Games has released a new Augmented Reality party game on Apple Arcade. "Secret Oops!" is a collaborative multiplayer game that allows up to four people to gather in a room and play on the same virtual game board via ARKit. Players are tasked with helping a special agent on a mission that involves interacting with the virtual world remotely and disabling security systems, deadly traps, and more. The game is now available for download from the App Store with an Apple Arcade subscription. The gaming service launched last September and currently provides access to over 100 games across iPhone, iPad, Apple TV, and Mac with no in-app purchases or ads for $4.99 per month, or $49.99 per year in the United States. –MACRUMORS

4. Immersive music video "All Kinds of Limbo" shows how technology is transforming the way we enjoy music performances. VRScout Editor Kyle Melnick tried on the experience, produced in collaboration with the UK's National Theatre at this year's Sundance Film Festival and was impressed by the quality of the volumetric technology on display. The video features music composed by Raffy Bushman alongside the NuShape Orchestra, and performed by Nubiya Brandon, revolving around Bushman’s life growing up mixed-race in the UK.  “We were looking for a way to produce projects that reflected the really positive influence of multiculturalism and mixed heritage culture on the UK and the world,” explained Toby Coffey, Head of Digital Development at National Theatre. Over the course of the 15-minute experience, Melnick describes being immersed in four wildly-different genres that have proved immensely important in the UK music scene: reggae, classical, grime, and calypso, adding that "Each genre offered a dramatic change in scenery as both Brandon and the environment transformed to better fit each respective time period."  Coffey now hopes to tour the project in North America. – VRSCOUT  

5. Jessica Herrington argues that Augmented Reality opens us to new ways of enjoying our food. In this piece for Medium publication One Zero, she points to AR experiences by artists such as Robbie Conceptuel, which allow you to "become the food" via his "Bubble Tea" Instagram filter that transforms your face into a trendy drink. Similarly, the "Papaya" filter turns you into tropical fruit. Meanwhile, AR company Kabaq has partnered with Snapchat to offer users the ability to view a Domino's pizza in AR, then order that pizza online. Experiencing digital food in AR lends itself well to sensory science research, says Harrington, explaining that our brains are wired to experience "visual hunger," defined as the desire to view beautiful images of food. This leads to an increase in ghrelin, the hunger hormone that prepares our body to eat. AR can also be used, she adds, to experiment with how we perceive food structure and texture, such as crispness, flakiness, or softness. Some scientific research groups have even replicated basic taste sensations through a "digital taste interface," which applies electrical and thermal stimulation to the tongue."– ONE ZERO  

6.  Drum-and-bass artist Squarepusher has released an AR Music Video to launch his "Be Up a Hello" album. Directed by Daito Manabe (who also worked with Bjork on her live-streamed VR performance), the experience layers Tokyo with Augmented Reality through smartglasses, transforming signs and buildings into 3D waveforms that pulse in rhythm with the music. Adario Strange writes that, instead of a cinematic science fiction representation of AR, Manabe's video is closer to the current and near-term reality of AR in practice: "full of glitches, ephemeral data trails, and tracking artifacts." – NEXT REALITY

7.  Israel’s Rafael Advanced Defense Systems is claiming to reshape urban-warfare with its AI and Augmented Reality Systems. Yaakov Lappin reports that German company Atos joined forces with Rafael to demonstrate how drones could be used together with ground vehicles and soldiers to create a real-time, three-dimensional picture – "glass battlefield" – for managing combat operations. The Israeli company is delivering two components for the study, including "Fire Weaver." This is an advanced AR system that connects all friendly forces to a single battlefield picture and makes sure that all of them are looking at the exact same targets, thus improving combat effectiveness. – ISRAEL HAYOM  

This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio

Edited by Sheena Vasani, staff writer at Inside.

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