Amazon has launched its invite-only Amazon Explore tech platform for live virtual experiences around the world. This includes walking tours of places like Prague, Mexico City, and Quebec City, virtual cooking demonstrations, and personal shopping.
- The platform launched in public beta today after months of "secretive testing." Work on the private beta actually started prior to the pandemic.
- Price for each experience range from $10-$200, with sessions ranging from 35 minutes to 1 hour. Most experiences are international with a few in the U.S.
- It's similar to Airbnb's marketplace for live virtual experiences and tours, which includes “Sangria and Secrets with Drag Queens" and Luca and Lorenzo's "Our Family Pasta Recipe."