PepsiCo says it used virtual reality to design and test its two-liter bottle redesign. Using VR to design and test products is "where the industry is headed," according to Mauro Porcini, PepsiCo SVP and chief design officer.
- Company designers sketched together in a virtual room during the pandemic, Porcini said. They used Oculus virtual reality headsets to work and 3D printers to create molds of the design prototypes.
- PepsiCo also did product testing of the new bottles in virtual reality to see how consumers reacted.
- The bottles are now in Chicago, Minneapolis, St. Paul, and Wisconsin. They're expected to roll out to the rest of the U.S. over several years.
- The story prompted some funny comments on Reddit's /r/virtualrality subreddit, including criticisms of its bomb-like shape and seemingly "trivial" use of VR. "Remember when VR was used to assemble dino DNA in Jurassic Park? Yeah, that's what I thought the future would be," one user wrote.