Unity CEO John Riccitiello believes AR/VR headsets will reach the same popularity as today's game consoles by the end of the decade. The gaming industry executive predicts that “real-time 3D content” will make up nearly half of all visual digital content by 2030, up from only ~3% now.
- At present, about 250 million households globally have game consoles. Riccitiello believes AR will gain in popularity ahead of VR, becoming mainstream by 2030.
- Current apps that use touch screens and controllers will have to be reinvented for the VR market "because the user interface, the way you immerse yourself in those devices, is so radically different,” Riccitiello said.
- VR accounts for ~$589M of the $1.266B that people spent on digital games last year. Some estimates predict game-related VR revenue will reach $50B by 2027.
- Unity, whose software was used to develop AR/VR games like “Pokemon Go” and “Iron Man VR”, raised more than $1.3B from its IPO last year.
- Unity3D and Unreal Engine 4 currently dominate the market for XR development. As of last year, Unity maintained the largest market share - more than 60% - in AR/VR content.