Manchester United's Cristiano Ronaldo has endorsed ZujuGP, a digital community startup centered around football. Co-founded by Singaporean billionaire Peter Lim and his son Kiat Lim, the platform will allow fans to have a digital game experience with entertainment, networking, and e-commerce.
- The open-source, AI-driven virtual platform will create an ecosystem for teams to recruit and train new players and connect with the football community.
- Football fans can use cash to purchase credits, merchandise, or bid for a private audience for an interactive and immersive experience.
- ZujuGP founders believe that Asia is the next frontier of football after Europe and the U.S. This is due to the fact that the region has 60% of the world's population, and the fanbase is growing every year, which will expand Premier League games in the region.