Resolution Games has pulled out of its deal to test Facebook ads in its Oculus Quest virtual reality headset, following a backlash from the gaming community. Resolution had agreed to initially test Facebook ads inside its paid VR shooter game, "Blaston," but will now only consider a “small, temporary test” in its free fish-catching game, "Bait!"
- In a statement, Resolution Games’ CEO, Tommy Palm, said the company agreed to the tests to help “the industry as a whole move VR forward.”
- After Facebook’s announcement last week, dozens of users posted one-star reviews of Blaston on both the Oculus Store and Steam.
- If ads in VR become inevitable, "we want to ensure that while we have this chance to start over and do it right, we do just that," Palm said.
- Facebook framed the advertising as a way for VR developers to generate revenue and introduce more content at a lower cost. It pledged not to use movement or camera data for targeted ads.
- Last week, Facebook said two other unidentified developers will be involved in the upcoming ad testing.
- Resolution Games’ decision is a blow to Facebook's efforts to monetize its VR business through ads.
- Both HTC and Google have experimented with VR advertising.
- Facebook has invested heavily across VR and AR, competing with Apple and Snap to build next-generation hardware like augmented reality glasses.
- Facebook now has 10,000 people working across both VR and AR. The company is “investing billions and billions and billions of dollars to build something that we think will contribute to a compelling future five to 10 years from now,” Mark Zuckerberg said at the VivaTech conference last week.
A version of this story first appeared in Inside Tech, our weekday roundup of the biggest technology stories.