Thus is the price of the attention economy: If it looks like a trend, you can use it to feed the ravenous maw of the internet. And as with the Tide Pods debacle, reporters evinced that they've become over-reliant on social media to tell them what to write about. When Complex or a local ABC affiliate picks up a story, that compels the Foxes and Yahoos to tell you to look at the thing everyone else is looking at. Some are still publishing stories describing the Condom Snorting Challenge as a real trend. Many people will never even know it was fake.
ICYMI: Teens aren't snorting condoms or ingesting Tide Pods anywhere close to the degree that local TV news stations and the panic-button section of the internet would have us believe. But that doesn't stop the proliferation of this weird brand of fake news.