Escape rooms - the $30 (or so) "experience" in which a group of people must triumph over a series of series of challenges to leave a confined space - has become a big business in the U.S., with at least 2,300 in operation across the country. The collaboration has become rote as a corporate "team-building" exercise, and has spurred branded experiences from companies like HBO and Red Bull. The spots are even the setting of at least three mainstream horror movies! Writing for Vox, Rachel Sugar (who says that she didn't "get" the experiences before reporting on the topic) attempts to explain why, in a world that seems ever more chaotic, escape rooms fulfill our need for human connection in a way few other pursuits could.
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