ReadThisThing - August 19th, 2019

ReadThisThing (Aug 19th, 2019)

How aggressively cute toys for adults became a $686 million business

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Neither bobbleheads nor action figures, Funko Pop Vinyl toys are the latest craze to sweep a community that may or may not get royally peeved were you to refer to their passion as "dolls." According to Funko, its average customer is 35 years old, well past the age that one typically hungers for plastic models. Says one collector, a 37-year-old man who's spent over $9,000 on the toys, “when I walk into my room full of Pops, I like to look around and just be blasted by nostalgia...I like that you can have characters from an old Mexican TV show, and you can have a Care Bear, and you can have John Wick and Elvira, and they all look right together. They’re kind of uniform - you can have all these different genres together in one concise collection.”

Read more at The Goods

How aggressively cute toys for adults became a $686 million business

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