For two years in a row, "The Joe Rogan Experience" has been the second-most popular podcast in the country, if the rankings on Apple's charts are to be believed. The comedian - who, if you're a non-listener, you might recognize either as a vocal pitchman for combat sports or as Joe the (conspiracy-theory-obsessed) electrician on "NewsRadio" - releases three episodes of his show a week, and boasts a YouTube channel with over six million followers. How did the former host of "Fear Factor" turn into "a generational voice for men"? According to Devin Gordon, its because he's directly courted "a middle-bro audience that the cultural elite hold in particular contempt—guys who get barbed-wire tattoos and fill their fridge with Monster energy drinks."
Read more at The Atlantic