Like many deeply religious sects across the country, Orthodox Jews often occupy their own community, seemingly isolated from the outside world. In recent years, however, some Brooklyn-based members of that group have dipped a toe into the modern age, developing flourishing businesses based on Amazon's third-party marketplace. According to some experts, seven percent of all of Amazon's third-party sales originate from a Brooklyn zip code known as an enclave for Orthodox Jews, with Jewish-owned businesses rumored to make up a full 15 percent of its marketplace vendors. Reporter Leticia Miranda spoke to over two dozen sellers within the insular community in an effort to see how they marry their traditional lives of religious contemplation with the rough-and-tumble world of online retail.
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